This paper aims to examine how Brown and Levinson's (1987) politeness strategies are channeled through the medium of emoticons in American and Japanese online personal weblog comments. Results showed that although American and Japanese blog comment writers both utilized emoticons that helped to convey positive politeness strategies Japanese used them significantly more than Americans. It is argued that this challenges the notion of Japanese as being a negative orientated culture within this online blog community.
- Blog comments
- Politeness strategies