TY - GEN
T1 - The impact of fuzzy front end activities and changes in project execution on new product development project success in Japanese manufacturing firms
T2 - 2018 Portland International Conference on Management of Engineering and Technology, PICMET 2018
AU - Nagahira, Akio
AU - Yamasaki, Ko
AU - Ishihara, Sumie
AU - Ishida, Shuichi
N1 - Publisher Copyright:
© 2018 Portland International Conference on Management of Engineering and Technology, Inc. (PICMET).
PY - 2018/10/4
Y1 - 2018/10/4
N2 - In this study, a comparative study was carried out to investigate the direct and indirect impacts of fuzzy front end (FFE) activities and changes in project execution on new product development (NPD) projects success of business-to-business type (B2B) and business-to-consumer type (B2C) projects respectively in Japanese manufacturing firms. Structural equation modeling (SEM) analysis was used to analyse the data. The following conclusions were obtained from analysis results. The ideal activities during the FFE and the project execution were changed according to the situation such as product and period. Following contingency theory, managers should adapt to external and internal circumstances. Results revealed that problems were found in the B2B and B2C respectively. B2B projects should intensify the reduction of market uncertainty and changes in the project execution phase were kept to minimum. B2C projects should activate the reduction of technical uncertainty and made the project execution phase flexible. In further studied, it seems beneficial to analyse the data another perspective such as company size or industry. It can offer more practical result and be applied for real business. These results contribute to NPD project management according to types of the products of firms.
AB - In this study, a comparative study was carried out to investigate the direct and indirect impacts of fuzzy front end (FFE) activities and changes in project execution on new product development (NPD) projects success of business-to-business type (B2B) and business-to-consumer type (B2C) projects respectively in Japanese manufacturing firms. Structural equation modeling (SEM) analysis was used to analyse the data. The following conclusions were obtained from analysis results. The ideal activities during the FFE and the project execution were changed according to the situation such as product and period. Following contingency theory, managers should adapt to external and internal circumstances. Results revealed that problems were found in the B2B and B2C respectively. B2B projects should intensify the reduction of market uncertainty and changes in the project execution phase were kept to minimum. B2C projects should activate the reduction of technical uncertainty and made the project execution phase flexible. In further studied, it seems beneficial to analyse the data another perspective such as company size or industry. It can offer more practical result and be applied for real business. These results contribute to NPD project management according to types of the products of firms.
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U2 - 10.23919/PICMET.2018.8481930
DO - 10.23919/PICMET.2018.8481930
M3 - Conference contribution
AN - SCOPUS:85056456295
T3 - PICMET 2018 - Portland International Conference on Management of Engineering and Technology: Managing Technological Entrepreneurship: The Engine for Economic Growth, Proceedings
BT - PICMET 2018 - Portland International Conference on Management of Engineering and Technology
A2 - Steenhuis, Harm-Jan
A2 - Niwa, Kiyoshi
A2 - Perman, Gary
A2 - Kocaoglu, Dundar F.
A2 - Anderson, Timothy R.
A2 - Kozanoglu, Dilek Cetindamar
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 19 August 2018 through 23 August 2018
ER -